Designing a presentation deck can be a challenge, especially if you want to stand out from the crowd and make a lasting impression on your audience. While traditional slide decks featuring bullet points and static images can be effective, sometimes a more innovative approach is needed to really grab attention and drive home your message.
Tell a story:
People love stories, and storytelling in presentation deck design can be a powerful tool for connecting with your audience and keeping them engaged. Rather than simply listing facts and figures, try structuring your presentation as a narrative that leads your audience through a journey. Use characters, plot twists, and emotional moments to bring your message to life and create a deeper connection with your audience.
Use dynamic visuals:
Static images can be effective, but why settle for still when you could go moving? Using active visuals like animations, cinemagraphs (still images with minor movements), or even short videos can add a layer of excitement and intrigue to your presentation. This type of visual element adds visual appeal, and it can also help clarify complex topics or demonstrate processes in a more engaging way.
Play with color and typography:
Color and typography are two fundamental aspects of any presentation deck, but they often receive less consideration than they deserve. Choosing bold, vibrant colors and interesting fonts can help set the tone for your presentation and make your slides pop. Don’t be afraid to experiment with different combinations and see what works best for your particular subject matter and audience.
Break up the grid:
Traditional slide decks rely heavily on grids and straight lines, but breaking away from this format can lead to some truly innovative results. Try overlapping images, layering text, or playing with non-linear arrangements to create a more vigorous and engaging visual experience. Of course, it’s important to maintain a certain degree of structure and order, but pushing the boundaries can pay off in terms of originality and impact.
Get creative with infographics:
Infographics are a popular trend in presentation deck design and for good reason – they can condense complex information into bite-sized chunks that are easy to digest and understand. But why stop there? Getting creative with infographics can yield some truly innovative results. For example, try combining statistics with hand-drawn illustrations, or using unusual shapes and patterns to represent data.